Hisense 40-Inch Smart TV 40A4NTUK (2024 Model) Review

 The Hisense 40A4NTUK is a budget-friendly 40-inch Smart TV that promises a full HD viewing experience packed with smart features. As a 2024 model, it integrates modern technology, including DTS Virtual:X, Dolby Audio, AI Sports Mode, and the user-friendly VIDAA OS. With access to popular streaming services such as YouTube, Netflix, and Disney+, as well as Freeview Play, it offers a decent entertainment package. But does it deliver on its promises? In this detailed review, we’ll explore its design, picture and sound quality, smart features, and overall value for money.

Design and Build Quality

Hisense has opted for a minimalist yet functional design with the 40A4NTUK. The slim bezels around the screen provide an immersive viewing experience, while the TV itself remains lightweight and compact. This makes it ideal for smaller living rooms, bedrooms, or even as a secondary TV in the home. The stand is sturdy and offers sufficient support, but if you prefer wall mounting, it is VESA compatible, giving users flexibility in setup.

The back panel is relatively simple, featuring essential ports including HDMI, USB, an optical audio output, and an Ethernet port. While it lacks premium aesthetics, it’s functional and well-built for its price range.

Display Performance

The Full HD resolution (1920x1080) ensures a sharp and clear picture, which is a step up from standard HD but not quite as refined as 4K. The Natural Colour Enhancer technology does a decent job of improving colour accuracy, making images appear more vibrant and lifelike. However, it doesn’t match the deep blacks and contrast levels of higher-end models with OLED or QLED panels.

For day-to-day TV watching, sports, and streaming, the display holds up well. Motion handling is decent, though fast-paced action scenes may exhibit slight blur. This is where the AI Sports Mode comes in, as it optimises motion and enhances detail for a smoother experience—ideal for football fans or anyone who enjoys live sports.

One minor downside is that the viewing angles aren’t as wide as those found on premium TVs. Colours can slightly wash out if viewed from extreme angles, but for a direct front-facing experience, it delivers good clarity.

Audio Performance

Sound quality is often a weak point in budget TVs, but the DTS Virtual:X and Dolby Audio integration elevates the experience. The TV produces clear dialogue and a decent amount of bass for casual viewing. While it won’t replace a dedicated soundbar, it does offer an immersive audio experience that’s better than many other models in this price range.

For users who want a more cinematic experience, connecting an external sound system via the optical audio out or HDMI ARC is a great option. The built-in speakers suffice for everyday TV watching, but audiophiles may want additional external support.

Smart Features and Usability

The VIDAA OS is one of the highlights of this TV. Hisense’s proprietary smart platform is designed to be intuitive and user-friendly. Navigating through menus is smooth, and the interface is uncluttered compared to some other budget smart TVs that tend to lag.

Pre-installed apps include Netflix, YouTube, Disney+, Amazon Prime Video, BBC iPlayer, ITVX, All 4, My5, and Freeview Play, covering a comprehensive range of streaming options. The TV also supports screen mirroring, allowing users to cast content from their mobile devices with ease.

However, the app selection is not as extensive as Android TV or Samsung’s Tizen OS. While all the essentials are there, some niche apps may be missing. That said, for general streaming, the platform performs efficiently.

Connectivity and Performance

The Hisense 40A4NTUK includes multiple connectivity options:

• 2 x HDMI ports (for gaming consoles, Blu-ray players, or streaming devices)

• 2 x USB ports (for media playback)

• Ethernet port (for wired internet connection)

• Wi-Fi support (for wireless connectivity)

• Optical and headphone outputs (for external audio devices)

For casual gaming, the TV provides a decent experience, but it lacks high refresh rate support or VRR (Variable Refresh Rate), which means it’s not ideal for competitive gaming. Input lag is moderate, making it suitable for casual console gamers rather than serious esports players.

Energy Efficiency

Rated Energy Class F, the Hisense 40A4NTUK is not the most energy-efficient model on the market. While energy consumption isn’t excessively high, those looking for an eco-friendly option might want to consider alternatives with better ratings. However, for a budget TV, this is somewhat expected, and with responsible usage, energy costs remain reasonable.

Pros and Cons

Pros:

✔ Affordable price – Great value for a Smart TV with decent features ✔ Full HD resolution – Crisp and clear visuals for standard viewing ✔ Natural Colour Enhancer – Improves colour accuracy ✔ DTS Virtual:X and Dolby Audio – Enhanced audio performance ✔ AI Sports Mode – Optimises motion for sports content ✔ VIDAA OS – Simple and user-friendly interface ✔ Good range of streaming apps – Netflix, YouTube, Disney+, Freeview Play, etc. ✔ Multiple connectivity options – HDMI, USB, Wi-Fi, and Ethernet

Cons:

❌ No 4K support – Limited to Full HD resolution ❌ Narrower viewing angles – Colours may fade when viewed from the sides ❌ Limited smart app selection – Fewer apps compared to Android TV ❌ Energy Class F – Less energy-efficient than some competitors ❌ Not ideal for high-end gaming – No high refresh rate or VRR support

Final Verdict

The Hisense 40A4NTUK is a solid option for those looking for an affordable yet capable 40-inch Smart TV. It delivers a good Full HD picture, enhanced audio, and smart features that cater to everyday entertainment needs. While it lacks 4K resolution and top-tier gaming features, it still provides great value for money, particularly for casual users who prioritise streaming and standard TV viewing.

If you’re after a secondary TV for a bedroom or kitchen, or if you want a Smart TV without breaking the bank, this model is worth considering. However, if you’re a serious gamer or need ultra-premium visuals, you may want to explore higher-end alternatives.